Anchor your website with a video profile. Tell your story.
Our video and multimedia pieces will create an emotional connection between you and your customer. In this age of social media and extraordinary access, we want to know who’s on the other end of a potential transaction. We’re a society of tire-kickers and comparison shoppers.
A video profile is more than just a commercial. It’s a three-minute (or so) documentary approach to the motivations of an entrepreneur, or a compelling slice of a complex issue about which you are passionate. And its placement on your website will make an impact on your customers or clients.
Our video profiles start with an unscripted, informal interview with the business owner or spokesman for the organization. We’ll talk about the why, how and what-for. It’s not really an interview; it’s a conversation (and editing can be a magical thing). One of the greatest compliments paid by clients (and one heard quite often, frankly) is, “that wasn’t nearly as painful as I thought it would be.”
From the conversation, a narrative emerges – the essence of the story – and we’ll fill in the piece with compelling visuals founded in frame composition and light. The end result is a video profile that can anchor a website, aid in fundraising, and raise your profile on social media.